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Software Shootout Subscribe
Vol. 1 · Spring 2026 · Independent

B2B software,
head to head.

ERP. CRM. Field service. Marketing automation.
We’ve used them in production and we’re telling you which one to pick.

Latest shootouts

Updated weekly
No. 12
NetSuite
vs.
Business Central
ERP · Mid-market

The 2026 enterprise ERP shootout: NetSuite vs Business Central

Six months in production with both. Where one wins, the other concedes, and what nobody on the sales call will tell you.

12-minute read · March 2026
No. 11
HubSpot
vs.
Salesforce
CRM · Mid-market

HubSpot vs Salesforce: the honest mid-market verdict

When you cross the line at which HubSpot stops being good enough — and what to do about it.

9-minute read · February 2026
No. 10
ServiceTitan
vs.
Housecall Pro
Field service

ServiceTitan vs Housecall Pro: when the "upgrade" isn’t one

A brutally honest comparison from three contractors who tried both in the same calendar year.

11-minute read · January 2026
The method

How we actually do this.

Every shootout starts in production. Not a vendor demo, not a sandbox — a real implementation, with real users, doing real work.

We score on twelve dimensions: time-to-value, total cost over three years, configurability, customisability, mobile-app quality, reporting, support response, ecosystem depth, security, performance, contract terms, and the human factor.

We disclose every relationship. If a vendor paid us, you’ll see it on the page. If we resell the product, you’ll see that too. No undisclosed affiliate links. Ever.

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